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Fraud prevention fundamentals

The core concepts behind e-commerce fraud prevention — risk signals, AVS and 3-D Secure, chargeback reason codes and how fraud scoring decides what to block.

18 articles in FundamentalsPage 1 of 2
Velocity Checks: Catching Rapid-Fire Fraud
Fundamentals6 min read

Velocity Checks: Catching Rapid-Fire Fraud

Velocity checks flag suspicious bursts of activity — the same IP, card, or email hammering your checkout. Learn the signals that matter and how to set thresholds that stop fraud without hurting real shoppers.

2026-08-04
Device Fingerprinting for Shopify Fraud Detection
Fundamentals6 min read

Device Fingerprinting for Shopify Fraud Detection

Device fingerprinting spots the same actor behind many fake identities — even when they clear cookies and swap IPs. Learn how it works, what it catches, and how to use it responsibly on your Shopify store.

2026-07-31
Email Domains as Fraud Signals
Fundamentals6 min read

Email Domains as Fraud Signals

The email on an order tells you more than you think. Disposable domains, plus-addressing tricks, and domain age all hint at risk. Learn to read email signals and score them on your Shopify store.

2026-07-27
The Cooling-Off Period in EU E-commerce, Explained
Fundamentals6 min read

The Cooling-Off Period in EU E-commerce, Explained

What is a cooling-off period, why online sales differ from in-store, and which myths trip sellers up? A clear guide to the EU 14-day right of withdrawal.

2026-07-25
What Does AVS Mismatch Mean? AVS & CVV Checks on Shopify
Fundamentals6 min read

What Does AVS Mismatch Mean? AVS & CVV Checks on Shopify

AVS and CVV checks quietly guard every card payment. Learn what the match codes mean, how to read a mismatch, and how to handle failures without turning away good customers.

2026-07-23
The Shopify Fraud Prevention Glossary
Fundamentals8 min read

The Shopify Fraud Prevention Glossary

A skimmable reference to the fraud terms every Shopify merchant runs into — AVS, CVV, chargebacks, representment, friendly fraud, velocity, ATO, BIN, 3DS, MCC, and more.

2026-06-14
The 12 Most Common Types of Shopify Fraud in 2026
Fundamentals11 min read

The 12 Most Common Types of Shopify Fraud in 2026

A field guide to the 12 fraud patterns hitting Shopify stores this year — card testing, COD non-acceptance, friendly fraud, triangulation, promo abuse, and more.

2026-05-20
An EU Compliance Glossary for Online Sellers
Fundamentals9 min read

An EU Compliance Glossary for Online Sellers

Selling into the EU means meeting a wall of acronyms and legal terms. This glossary defines 25+ of the most important ones, from the right of withdrawal to the Omnibus Directive, in plain language for online sellers.

2026-05-20
Friendly Fraud vs Criminal Fraud — Why Your Defense Needs to Be Different
Fundamentals10 min read

Friendly Fraud vs Criminal Fraud — Why Your Defense Needs to Be Different

Friendly fraud is now the fastest-growing chargeback category. It needs a totally different defense than criminal fraud. Here's how to tell them apart and stop both.

2026-05-20
How Shopify's Built-In Fraud Analysis Works (And Where It Stops)
Fundamentals10 min read

How Shopify's Built-In Fraud Analysis Works (And Where It Stops)

Shopify's native fraud filter is useful — but it scores post-checkout, can't see across orders, and never acts. Here's where it plateaus and what to layer on top.

2026-05-20
Fraud Risk Score Explained — How It's Calculated and What to Do With It
Fundamentals9 min read

Fraud Risk Score Explained — How It's Calculated and What to Do With It

A fraud risk score is a probability estimate, not a verdict. Here's what goes into it, why two systems disagree on the same order, and how to operationalize it.

2026-05-20
The True Cost of Shopify Fraud (And Why It's a Margin Problem, Not a Security One)
Fundamentals8 min read

The True Cost of Shopify Fraud (And Why It's a Margin Problem, Not a Security One)

One $120 fraud order costs you $233 — almost 2x order value. Here's the full P&L of fraud on Shopify and why it's eating your margin invisibly.

2026-05-20
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