BlocklyFraud & checkout analytics
Measure what your fraud rules and checkout changes actually do: fraud metrics, false-positive rates, checkout funnel analysis and reporting for finance teams.
Shopify Checkout Funnel Analysis: Find Where Shoppers Drop Off
Checkout conversion is not one number, it is a funnel. Learn which steps to track, which metrics matter, how to use Shopify's native reports and checkout customer events, and how to diagnose each drop-off.
The Fraud KPIs Every Shopify Store Should Track
You cannot manage fraud you do not measure. Here are the KPIs that matter — chargeback ratio, block rate, false-positive rate, revenue protected — with targets and a simple dashboard.
The 8 Fraud Metrics Every Shopify Merchant Should Track
Most stores track fraud metrics poorly or not at all. Eight metrics, tracked together, tell you whether your prevention is working. Here they are.
Export Shopify Fraud Data for Finance and Audit Teams
Fraud data lives in your fraud app. Finance needs it in P&L categories. Compliance needs decision logs. Here's how to bridge the gap.
How to Read Fraud-App Visitor Logs and Risk Reports on Shopify
Fraud-app dashboards surface lots of data. Knowing which fields actually matter — and how to interpret them — is the difference between insight and noise.
Revenue Protected vs Conversion Loss — The Fraud ROI Metric That Matters
"Revenue protected" reports tell you only half the story. The other half — conversion loss to false positives — is what separates real fraud ROI from vanity metrics.
Why Shopify Analytics Still Shows Sessions From Blocked Countries
You blocked a country, but Shopify Analytics still shows visits from there. Here's what's actually happening, why it's not a bug, and how to verify the block is working.
Calculating Fraud-Prevention ROI
Is fraud prevention actually paying off, or just adding cost and friction? Use this simple ROI model that weighs losses avoided against tool cost and false positives, with a fully worked example.
Measuring & Reducing False-Positive Rate
Blocking fraud is easy; blocking only fraud is hard. Learn how to actually measure your false-positive rate with sampling, set realistic targets, and cut the legitimate customers you accidentally turn away.
Building a Fraud Dashboard in Looker Studio
A fraud dashboard turns scattered order data into a single view you actually check. Here are the metrics worth charting, where the data comes from, and a simple layout you can build in Looker Studio this week.
Chargeback Ratio Benchmarks by Industry
What counts as a healthy chargeback ratio depends heavily on your vertical. Here are illustrative benchmark ranges, the danger thresholds that trigger card-network programs, and how to compare your store fairly.
Spotting Bot Traffic in Your Analytics
Bots quietly inflate your Shopify analytics, drain ad budget, and hide real customer behavior. Learn the telltale patterns in sessions, bounce, and geo data that separate automated traffic from genuine shoppers.
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